
What Actually Makes a Listing Stand Out in 2026
Read moreThe playbook for selling a home has changed fast. Buyers have more options, more leverage, and they are using it. Active housing inventory rose more than 16% year-over-year in 2025 — one of the largest annual increases since the pandemic-era crunch.1 At the same time, 62% of homebuyers in 2025 paid below the original list price, the highest share since 2019,
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The True Cost of Homeownership: What You Pay Beyond the Mortgage
By Hadley Ott in Buying A Home, Financing & Lending Information, Investment Information, Tips For Homeowners onRead moreWhen most homebuyers calculate whether they can afford a new home, they focus almost exclusively on one number: the monthly mortgage payment. It’s the figure lenders qualify them for, the number discussed during showings, and the benchmark used to determine budgets. The average annual cost of owning and maintaining a single-family home in the U.S., excluding the mortgage itself, is

2026 US Housing Market Forecast: Will the Market Find Its Footing?
Read moreWill 2026 be the year buyers stop waiting? Forecasters are split, predicting anywhere from 1.7%1 to 14%2 growth in home sales. That 12-point gap reveals the central question facing the housing market: how much will slightly lower mortgage rates and slowly eroding lock-in effects actually unlock pent-up demand? Nearly every major forecaster agrees the market will be more active

Planning Your 2026 Real Estate Moves: A Guide to the Best Buying and Selling Seasons
Read moreTiming isn’t everything in real estate, but it can mean the difference between saving $20,000 or paying a premium, selling in 30 days or waiting three months, and negotiating from a position of strength or uncertainty. As we look toward 2026, understanding seasonal patterns has become more critical than ever. With inventory levels normalizing and market conditions continuing to evolve,

Can You Really Trust Online Home Estimates?
Read moreFor millions of homeowners, checking their Zillow Zestimate has become as routine as checking a stock portfolio—a quick hit of seeing your home’s estimated value, right at your fingertips. With 178 million monthly users and over 100 million homes covered, the platform’s instant, free, and convenient appeal is undeniable. But here’s a famous cautionary tale: Spencer Rascoff, Zillow’s former CEO,

How to Spot Real Estate Scams (and Protect Your Investment)
By Hadley Ott in Buying A Home onRead moreReal estate scams are targeting more victims than ever before, and they’re becoming increasingly sophisticated. Nearly 10,000 Americans fell victim to real estate fraud in 2024, losing over $173 million according to FBI reports.] Even more concerning, about one in four home buyers or sellers encounter suspicious activity during the closing process, and one in 20 end up victims of